“Be a visionary.”Gymshark
Gymshark grew from UK garage brand to global training culture — apparel, athletes, and a feed-native identity.
Why a Cadoo fitness game
Dipups are feed-native strength. A private arcade series gives Gymshark-coded clips that look like the culture already does.
On our roadmap: redeem winnings toward Gymshark goods and services. Not live yet — we’re building it.
Industry reference inspired by Fitt Insider coverage. Not affiliated with or endorsed by Gymshark unless a partnership is announced.
Why Gymshark is on this shelf
The industry case for a Gymshark game, from the trade press.
Entered IRL fitness with its first gym, the Miami Lifting Club.
DICK'S Sporting Goods landed Gymshark's wholesale business, expanding US access.
Entered footwear via a collaboration with R.A.D.
Found more than a third of HYROX finishers hit a deflating post-race comeback, and answered it with a finish-line sandwich shop takeover.
Named among the challenger brands dropping hybrid-training product as fitness racing goes mainstream.
Reporting: Fitt Insider
What Gymshark gets by sponsoring a Cadoo game
Not a logo on a landing page — a UGC engine. Players verify workouts on camera; Cadoo mints skinned clips and cards they actually share.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof — you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends stake and sweat together. Each share carries your brand into their network — marketing that moves because someone actually did the work.
Measurable engagement
Camera-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
The flywheel: loyal → repeat → new
The client who would have lapsed keeps training under your name between visits (loyal). Her winnings come back as in-app brand credit for skins and brand shelf offers (repeat — in-store redeem not active yet). Her skinned clips hit the group chat and Instagram with a one-tap invite — friends join the game, then come with her to try you in person (new). The retention tool is the acquisition channel.
Talk sponsorship: Tim@cadoo.io
Gymshark shareables — clips & cards
Real output from the game: skinned workout videos and completion cards players share. This is the UGC brands sponsor.
Gymshark Pump Cam
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
No games yet
Gymshark hasn't launched any games yet — check back soon!
Get in the game
Download Cadoo to join Gymshark games and earn real money for working out.
Download CadooFitness Games for Apparel & Footwear
Fitness became fashion. The brand lives in the fit pic and the drop, not in the workout — which makes the connection aesthetic, seasonal and easy to switch.
Your kit is the outfit in the clip
Every camera-verified workout renders wearing your skin — the look and the work in one shareable, not a logo stuck on a stock photo.
Proof-of-work UGC, not ad spend
Real reps, real sweat, posted by the athlete because she is proud of it. The marketing is the workout.
Make them earn the drop
Tie a release or a reward to verified work instead of a refresh button — scarcity that means something.
Reps are verified on camera; steps sync from the player’s device. Redeeming winnings for brand goods and services is on our roadmap, not live yet. Privacy · Terms
Redeem for Gymshark in-store credit
Not yet activePlayers who finish Gymshark games earn Gymshark credit inside Cadoo today. The next step — spending it at your counter or checkout — is built and waiting on you. It stays off for every brand until we set it up together.
Work at Gymshark? Turn this on.
Tell us who you are and what runs your checkout — we'll bring the integration snippet (or the zero-code option) and set up a test run.