Fitness games, by category
Every category feels a different version of the same problem: the customer stops moving, and the brand stops being part of her week. Here is what a branded game does about it: pick the shelf you live on.
Wearables & Recovery
Fitness Games for Wearables & Recovery
The band measures everything and moves no one. Data-rich, action-poor, and when the daily score stops feeling like a reason to train, the subscription is the next thing to go.
Turn the metric into a game
Readiness, strain and sleep stop being charts and start being the reason she trains today: inside a game wearing your name.
Verify what the wrist cannot see
Pushups, squatups, situps, dipups and pullups are counted on camera. Steps come from Apple Health or Health Connect. Nothing runs on the honor system.
Give the subscription a job
A member playing your weekly game has a live reason to keep paying past month three: the renewal defends itself.
Reps are counted on camera; steps come from Apple Health or Health Connect.
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Studios & Gyms
Fitness Games for Studios & Gyms
You own the hour she is in the room and lose the six days she is not. Lapse, not cancellation, is what quietly kills LTV: you never lost her heart, you lost her calendar.
Stay her coach between visits
Verified home workouts under your name on the days she cannot get in: the relationship survives work, kids and travel.
No entry stake, earned not bought
A front-desk QR opens your branded game. No purchase, no points card: she earns the reward in sweat, and every rep is proof.
The reward walks her back in
What she earns becomes credit with you, and the clip in her group chat brings a friend whose first visit happens at her side.
Reps are counted on camera; steps come from Apple Health or Health Connect.
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Apparel & Footwear
Fitness Games for Apparel & Footwear
Fitness became fashion. The brand lives in the fit pic and the drop, not in the workout, which makes the connection aesthetic, seasonal and easy to switch.
Your kit is the outfit in the clip
Every CadooVision-verified workout renders wearing your skin: the look and the work in one shareable, not a logo stuck on a stock photo.
Proof-of-work UGC, not ad spend
Real reps, real sweat, posted by the athlete because she is proud of it. The marketing is the workout.
Make them earn the drop
Tie a release or a reward to verified work instead of a refresh button: scarcity that means something.
Reps are counted on camera; steps come from Apple Health or Health Connect.
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Equipment & Connected Fitness
Fitness Games for Equipment & Connected Fitness
The hardware sale is one moment; usage is the whole business. Idle equipment is a churned subscription, a dead referral, and a returned unit waiting to happen.
Streaks that need the machine
Games built around showing up turn a purchase into a habit, and a habit into a renewal.
The relationship travels
CadooVision-verified bodyweight work counts on the road, so a hotel week does not break the streak or the subscription.
Owners become the demo reel
Every completion renders a branded clip and card. Your best marketing is the customer who actually uses it.
Reps are counted on camera; steps come from Apple Health or Health Connect.
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Races & Events
Fitness Games for Races & Events
You own registration day and race day, and almost nothing in the sixteen weeks between: the exact window where the did-not-start is decided and where sponsor value is invisible.
Make the build-up a season
Training blocks become verified games under your name, so the months before the start line belong to the event.
Registrants train together
A shared scoreboard and branded receipts turn a mailing list into a cohort, and cohorts show up on race day.
Year-round presence, repeat entries
One weekend becomes twelve months of branded proof-of-work, feeding next year’s registration and your sponsors’ reach.
Reps are counted on camera; steps come from Apple Health or Health Connect.
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