“The World Series of Fitness Racing.”HYROX
HYROX turned the gym into a sport: 8km of running plus 8 functional stations, same format worldwide, from first-timers to world championships. Its ecosystem of affiliated clubs, equipment, and events is mainstreaming hybrid training.
Why a Cadoo fitness game
A daily verified squat-volume game is race prep with receipts: engine work between events, streaks that mirror training blocks, and every clip carrying the badge of the race everyone is training for.
On our roadmap: redeem winnings toward HYROX goods and services. Not live yet — we’re building it.
Industry reference inspired by Fitt Insider coverage. Not affiliated with or endorsed by HYROX unless a partnership is announced.
Why HYROX is on this shelf
The industry case for a HYROX game, from the trade press.
L Catterton is reportedly eyeing a stake as HYROX projects $220M+ in 2026 revenue across clubs, equipment, apparel, and partnerships with PUMA and Centr.
Eclipsed 5,000 affiliated training clubs and launched its own performance centers.
Orangetheory became an official HYROX affiliate partner; Gold's Gym added HYROX training centers via RSG Group (issue 387).
Expects 2M global participants across 2026/27, up from 650K in 2025, and is adopting a 10-day festival format.
Became the format Nike Hybrid was built for, alongside PUMA’s HYROX deal and adidas’ ATHX co-sign.
Reporting: Fitt Insider
HYROX in Athletech News
Recent coverage from the fitness industry's operator desk.
Athletech reported fitness racing chasing an Olympic dream as HYROX’s popularity soars.
Life Time’s CEO set out a plan to take on HYROX with a spectator competition.
Reporting: Athletech News
What HYROX gets by sponsoring a Cadoo game
Not a logo on a landing page — a UGC engine. Players verify workouts on camera; Cadoo mints skinned clips and cards they actually share.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof — you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends stake and sweat together. Each share carries your brand into their network — marketing that moves because someone actually did the work.
Measurable engagement
Camera-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
The flywheel: loyal → repeat → new
The client who would have lapsed keeps training under your name between visits (loyal). Her winnings come back as in-app brand credit for skins and brand shelf offers (repeat — in-store redeem not active yet). Her skinned clips hit the group chat and Instagram with a one-tap invite — friends join the game, then come with her to try you in person (new). The retention tool is the acquisition channel.
Talk sponsorship: Tim@cadoo.io
HYROX shareables — clips & cards
Real output from the game: skinned workout videos and completion cards players share. This is the UGC brands sponsor.
HYROX Engine Builder
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
No games yet
HYROX hasn't launched any games yet — check back soon!
Get in the game
Download Cadoo to join HYROX games and earn real money for working out.
Download CadooFitness Games for Races & Events
You own registration day and race day, and almost nothing in the sixteen weeks between — the exact window where the did-not-start is decided and where sponsor value is invisible.
Make the build-up a season
Training blocks become verified games under your name, so the months before the start line belong to the event.
Registrants train together
A shared scoreboard and branded receipts turn a mailing list into a cohort — and cohorts show up on race day.
Year-round presence, repeat entries
One weekend becomes twelve months of branded proof-of-work, feeding next year’s registration and your sponsors’ reach.
Reps are verified on camera; steps sync from the player’s device. Redeeming winnings for brand goods and services is on our roadmap, not live yet. Privacy · Terms
Redeem for HYROX in-store credit
Not yet activePlayers who finish HYROX games earn HYROX credit inside Cadoo today. The next step — spending it at your counter or checkout — is built and waiting on you. It stays off for every brand until we set it up together.
Work at HYROX? Turn this on.
Tell us who you are and what runs your checkout — we'll bring the integration snippet (or the zero-code option) and set up a test run.