“Dream on.”On
On (On Running) turned CloudTec cushioning into a lifestyle running brand — performance shoes with design-world gravity.
Why a Cadoo fitness game
Daily squats are the at-home strength half of a runner’s week — skinned proof that pairs with On’s motion culture. (Steps shareables are unskinned today.)
On our roadmap: redeem winnings toward On goods and services. Not live yet — we’re building it.
Industry reference inspired by Fitt Insider coverage. Not affiliated with or endorsed by On unless a partnership is announced.
Why On is on this shelf
The industry case for a On game, from the trade press.
Expected sales over $2.6B in 2024 - up from $286M in 2019.
Debuted the Cloud X Tempo Pro, its first fitness-racing shoe, and signed HYROX athletes Roncevic and Steensgaard.
Apparel sales up 80% in H1 on the softness-meets-strength push; Track Nights blend elite racing with festival energy.
Marked race finishes with commemorative flash tattoos as brands began designing for the post-race letdown.
Shares fell over 20% after Q2 as it defended full-price integrity over discounting; under-34s are now a third of its base.
Reporting: Fitt Insider
What On gets by sponsoring a Cadoo game
Not a logo on a landing page — a UGC engine. Players verify workouts on camera; Cadoo mints skinned clips and cards they actually share.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof — you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends stake and sweat together. Each share carries your brand into their network — marketing that moves because someone actually did the work.
Measurable engagement
Camera-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
The flywheel: loyal → repeat → new
The client who would have lapsed keeps training under your name between visits (loyal). Her winnings come back as in-app brand credit for skins and brand shelf offers (repeat — in-store redeem not active yet). Her skinned clips hit the group chat and Instagram with a one-tap invite — friends join the game, then come with her to try you in person (new). The retention tool is the acquisition channel.
Talk sponsorship: Tim@cadoo.io
On shareables — clips & cards
Real output from the game: skinned workout videos and completion cards players share. This is the UGC brands sponsor.
On Dream Run Prep
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
No games yet
On hasn't launched any games yet — check back soon!
Fitness Games for Apparel & Footwear
Fitness became fashion. The brand lives in the fit pic and the drop, not in the workout — which makes the connection aesthetic, seasonal and easy to switch.
Your kit is the outfit in the clip
Every camera-verified workout renders wearing your skin — the look and the work in one shareable, not a logo stuck on a stock photo.
Proof-of-work UGC, not ad spend
Real reps, real sweat, posted by the athlete because she is proud of it. The marketing is the workout.
Make them earn the drop
Tie a release or a reward to verified work instead of a refresh button — scarcity that means something.
Reps are verified on camera; steps sync from the player’s device. Redeeming winnings for brand goods and services is on our roadmap, not live yet. Privacy · Terms
Redeem for On in-store credit
Not yet activePlayers who finish On games earn On credit inside Cadoo today. The next step — spending it at your counter or checkout — is built and waiting on you. It stays off for every brand until we set it up together.
Work at On? Turn this on.
Tell us who you are and what runs your checkout — we'll bring the integration snippet (or the zero-code option) and set up a test run.