“Judgement Free Zone.”Planet Fitness
Planet Fitness built the mass-market gym on accessibility and a Judgement Free promise — lower barriers, high volume members, approachable strength.
Why a Cadoo fitness game
Beginner pushup volume is the Judgement Free challenge: private, earnable, and shareable without intimidation theater.
On our roadmap: redeem winnings toward Planet Fitness goods and services. Not live yet — we’re building it.
Industry reference inspired by Fitt Insider coverage. Not affiliated with or endorsed by Planet Fitness unless a partnership is announced.
Why Planet Fitness is on this shelf
The industry case for a Planet Fitness game, from the trade press.
Removing over 40% of cardio machines across 1,700 locations to meet demand for weights and functional training.
Softened its outlook after CEO Colleen Keating said the brand may have 'pivoted too far' toward performance consumers.
Battled PureGym for Blink Fitness assets while entering Spain and planning 150 new stores.
Franchise Equity Partners acquired Bravo Fit, its Australian franchisee.
Reporting: Fitt Insider
What Planet Fitness gets by sponsoring a Cadoo game
Not a logo on a landing page — a UGC engine. Players verify workouts on camera; Cadoo mints skinned clips and cards they actually share.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof — you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends stake and sweat together. Each share carries your brand into their network — marketing that moves because someone actually did the work.
Measurable engagement
Camera-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
The flywheel: loyal → repeat → new
The client who would have lapsed keeps training under your name between visits (loyal). Her winnings come back as in-app brand credit for skins and brand shelf offers (repeat — in-store redeem not active yet). Her skinned clips hit the group chat and Instagram with a one-tap invite — friends join the game, then come with her to try you in person (new). The retention tool is the acquisition channel.
Talk sponsorship: Tim@cadoo.io
Planet Fitness shareables — clips & cards
Real output from the game: skinned workout videos and completion cards players share. This is the UGC brands sponsor.
Planet Fitness First Rep Club
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
No games yet
Planet Fitness hasn't launched any games yet — check back soon!
Get in the game
Download Cadoo to join Planet Fitness games and earn real money for working out.
Download CadooFitness Games for Studios & Gyms
You own the hour she is in the room and lose the six days she is not. Lapse, not cancellation, is what quietly kills LTV — you never lost her heart, you lost her calendar.
Stay her coach between visits
Verified home workouts under your name on the days she cannot get in — the relationship survives work, kids and travel.
Free to join, earned not bought
A front-desk QR opens your branded game. No purchase, no points card: she earns the reward in sweat, and every rep is proof.
The reward walks her back in
What she earns becomes credit with you, and the clip in her group chat brings a friend whose first visit happens at her side.
Reps are verified on camera; steps sync from the player’s device. Redeeming winnings for brand goods and services is on our roadmap, not live yet. Privacy · Terms
Redeem for Planet Fitness in-store credit
Not yet activePlayers who finish Planet Fitness games earn Planet Fitness credit inside Cadoo today. The next step — spending it at your counter or checkout — is built and waiting on you. It stays off for every brand until we set it up together.
Work at Planet Fitness? Turn this on.
Tell us who you are and what runs your checkout — we'll bring the integration snippet (or the zero-code option) and set up a test run.