“Ohio born, American made. We are Rogue.”Rogue Fitness
Rogue is the strength-equipment standard — barbells, rigs, and a brand that speaks fluent garage-gym and Games floor.
Why a Cadoo fitness game
Pullups are the Rogue-honest test. Verified reps + skinned shareables put serious strength on a loop without a meet calendar.
On our roadmap: redeem winnings toward Rogue goods and services. Not live yet — we’re building it.
Industry reference inspired by Fitt Insider coverage. Not affiliated with or endorsed by Rogue unless a partnership is announced.
Why Rogue is on this shelf
The industry case for a Rogue game, from the trade press.
Rogue-supported XENOM - a $15M-backed 'decathlon of fitness' - is scaling competition formats alongside adidas-backed ATHX.
Launched a rowing erg, expanding from strength into cardio metal.
Rogue Echo Bikes anchor Rumble co-founder Noah Neiman's new boxing-fitness concept.
Reporting: Fitt Insider
What Rogue gets by sponsoring a Cadoo game
Not a logo on a landing page — a UGC engine. Players verify workouts on camera; Cadoo mints skinned clips and cards they actually share.
Skinned workout clips
Every verified set can produce a shareable video with your brand skin on the athlete. Players post proof — you get authentic UGC without a production shoot.
Branded completion cards
First-set and win moments mint cards with your name and colors. Feed-native, screenshot-ready, built for Stories and group chats.
Players as distributors
Friends stake and sweat together. Each share carries your brand into their network — marketing that moves because someone actually did the work.
Measurable engagement
Camera-verified reps (and health-synced movement where used) mean real activity, not vanity check-ins. Consistency you can point to.
Private, renewing arcade games
Link-gated series that self-renew. Control the shelf, keep the brand story live, cycle games as pitches land.
The flywheel: loyal → repeat → new
The client who would have lapsed keeps training under your name between visits (loyal). Her winnings come back as in-app brand credit for skins and brand shelf offers (repeat — in-store redeem not active yet). Her skinned clips hit the group chat and Instagram with a one-tap invite — friends join the game, then come with her to try you in person (new). The retention tool is the acquisition channel.
Talk sponsorship: Tim@cadoo.io
Rogue shareables — clips & cards
Real output from the game: skinned workout videos and completion cards players share. This is the UGC brands sponsor.
Rogue Standards
Every clip and winner card from this game wears this badge.
Play a verified set and the
first shareable mints here automatically.
No games yet
Rogue hasn't launched any games yet — check back soon!
Get in the game
Download Cadoo to join Rogue games and earn real money for working out.
Download CadooFitness Games for Equipment & Connected Fitness
The hardware sale is one moment; usage is the whole business. Idle equipment is a churned subscription, a dead referral, and a returned unit waiting to happen.
Streaks that need the machine
Games built around showing up turn a purchase into a habit — and a habit into a renewal.
The relationship travels
Camera-verified bodyweight work counts on the road, so a hotel week does not break the streak or the subscription.
Owners become the demo reel
Every completion renders a branded clip and card. Your best marketing is the customer who actually uses it.
Reps are verified on camera; steps sync from the player’s device. Redeeming winnings for brand goods and services is on our roadmap, not live yet. Privacy · Terms
Redeem for Rogue in-store credit
Not yet activePlayers who finish Rogue games earn Rogue credit inside Cadoo today. The next step — spending it at your counter or checkout — is built and waiting on you. It stays off for every brand until we set it up together.
Work at Rogue? Turn this on.
Tell us who you are and what runs your checkout — we'll bring the integration snippet (or the zero-code option) and set up a test run.